Occasion Studio and styling
Catalog styling runs in your browser. When AI styling is connected and you explicitly choose it, Shopfest sends your event description, style preferences, and optional resized inspiration photo to OpenAI to interpret your request. A separate choice allows public research using only the search query you review. Photos are not included in web searches. Shopfest does not save those prompts or photos in its database or application logs. AI requests use the provider’s no-response-storage setting; provider processing and retention remain subject to OpenAI’s API data policies. Sign-in is required for AI use. Hashed account identifiers and daily usage counts enforce limits.
Images are resized and re-encoded without their original metadata. Homepage transfers and sign-in restoration may temporarily use session storage, which is cleared when the stylist reads the transfer. Removing a photo clears it from the active experience. Saving an occasion board stores the event brief, preferences and product identifiers on your device only; photos and research are excluded. Delete a saved board to remove that record. The shopping assistant and couples/family preview continue to use local catalog matching and optional approximate image colors. Beauty traits, body measurements and personal identity are not inferred from photos. Existing product-share links contain only selected product identifiers. Anyone with a share link can see those products.
Advertising and your choices
Shopfest is preparing for Google AdSense. Google ad serving is currently disabled on this site; the account verification meta tag and ads.txt file do not load advertising code or set advertising cookies.
If Google advertising is enabled, third party vendors, including Google, may use cookies, web beacons, IP addresses and device identifiers to serve and measure ads. Google and its partners may use advertising cookies to personalize ads based on visits to this and other websites. You can manage personalized advertising through Google My Ad Center and learn how Google uses information from partner sites in Google’s partner-site disclosure. Participating third party advertising choices are also available through YourAdChoices.
Before advertising starts, Shopfest will identify the actual advertising providers and provide the applicable consent and privacy controls. A Google certified consent management platform and the relevant consent signals must be configured where required, including for personalized ads in the EEA, UK and Switzerland. An advertising opt-out page does not replace consent where consent is required.
Newsletter
When you join The Friday Five interest list, Shopfest stores your email address, signup source, consent time, and subscription status for future newsletter updates. Email delivery has not launched. We do not sell subscriber email addresses.
Product decisions and watch lists
When you request research for a product link or add an exact product to a watch list, Shopfest stores your email address, the submitted product or retailer link, the product identifier when available, and the request time. This information is used to research the request and communicate verified changes.
Contact and interest forms
When you contact the editorial or partnership desk or join the Private Edit founding list, Shopfest stores the information you submit and the signup source so the team can respond or evaluate demand.
Catalog search
Catalog search sends your search text and selected filters to Shopfest to retrieve matching products. These requests do not include photos or an account identifier. Retailer destinations remain separate from your search request.
Shopping activity
We count page views, approximate browser sessions, repeat browser visits, and whether shopping tools return results. For articles, we count a single engagement event after 60 seconds with the tab visible and focused and at least half the page scrolled. We record the first observed referrer hostname or a short campaign source label in session storage for traffic source reporting. Full referring URLs and campaign query strings are not stored by these measurements. A visited flag stays on your device; no persistent visitor identifier is sent with these measurements. Tool outcome events contain result counts, not your styling prompt, photo, or beauty preferences. The page view tracker respects the browser’s Do Not Track setting. These counts are directional and do not identify unique people or prove purchases.
Shopfest records first party outbound product clicks and key site actions to understand which recommendations are useful. Saved items remain on your device unless a future account feature clearly asks you to sync them.
Retailer and affiliate links
Retailers may process information after you follow an outbound link according to their own privacy policies. Shopfest uses ShopMy to convert and attribute eligible retailer links, and ShopMy may process device, referral, cookie, and transaction attribution information under its privacy policy ↗. Amazon destinations remain on their separately governed paths.
Your choices
Use the contact page or email theshopfest.com@gmail.com to request access, correction, or deletion of information submitted to Shopfest. Every future newsletter campaign must include an unsubscribe method before sending begins.