Austin, Downtown Los Angeles, San Francisco and Santa Monica / BRAND GUIDE 10
Proper Hotels
For travelers who choose a hotel for its design
BEST FOR
Design lovers and urban food focused trips
THE PRICE PICTURE
Property and dates required for a quote
THINK TWICE IF
You need identical family resort amenities in every city
01 / THE BRAND
What it’s all about.
Proper is a collection of luxury lifestyle hotels with Kelly Wearstler designed interiors and a strong focus on local dining, wellness and culture. Its core hotels are in Austin, Downtown Los Angeles, San Francisco and Santa Monica. Each property has a different setting and amenity mix, so the brand is a starting point rather than a uniform resort formula.
Design led city accommodation
Destination restaurants and bars
Property specific wellness and cultural programming
02 / WHAT IT COSTS
Property and dates required for a quote
There is no brand wide nightly price. The main brand site currently advertises no resort fees and Marriott Bonvoy points on eligible stays. Verify the chosen hotel’s booking terms; this promise should not be assumed for By Proper properties such as The Shelborne.
Prices in US dollars unless stated otherwise. Starting prices and historical examples are not live offers. Select your dates, guest ages and travel product, then compare the final total and cancellation terms.
03 / THE HONEST COMPARISON
The reasons to go.
The reasons to pause.
Our editorial assessment of the offering and practical tradeoffs.
Pros
- A distinctive visual identity
- Restaurants and public spaces can be destinations themselves
- Several city choices support different trip styles
Cons
- Luxury pricing without identical amenities across properties
- A lively bar scene may affect the atmosphere
- Location fit varies by city and neighborhood
04 / BEFORE YOU BOOK
The details that
make a difference.
- 01
Check pool, spa and rooftop access at the exact hotel
- 02
Confirm Bonvoy eligibility for the selected rate
- 03
Compare room size as carefully as the photography
05 / THE SHOPFEST VERDICT
Is it worth your trip?
Worth considering when design and dining are central to the trip. Choose the right neighborhood and amenity mix before paying a premium for the brand aesthetic.
Explore the current optionsSources, photo credits & editorial approach +
Researched November 1, 2026 using the linked sources. This is a desk researched editorial guide, not a firsthand review. Pros, cons and verdicts are Shopfest’s planning assessments. The brand appears in the supplied ShopMy partner guide; this does not imply a hosted stay or exclusive reader benefit. Booking buttons use ShopMy website routing. Individual program eligibility and commission rates are not verified; a tracked URL does not guarantee commission.
Photographs are sourced from the official brand pages credited beneath each image. Copyright remains with the respective owners. Photos may show specific room categories or participating properties and do not guarantee the exact room, season or amenities you book.
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